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A graduate of the University of Central Florida’s restricted access Advertising & Public Relations Program, Matthew always knew he needed to take that education to the Big Apple. Kicking off his NYC years as the PR & Social Associate at one of the city’s largest real estate firms, he honed his writing skills and immersed himself into discovering what type of content resonated with people. Taking all that he learned, he formed a creative studio with his partner and began building the career path he was interested in. Persuaded to get back to the 9-5 life as the lead for a variety of accounts at We Are Social, Matthew had the opportunity to exercise the techniques and beliefs he stood on a grand scale with some of the world’s largest brands and is still humbled by the results and excitement generated knowing its a fast-paced, ever-changing industry where nothing that worked yesterday will be guaranteed to succeed tomorrow. He currently manages the social strategy & creation for a variety of cpg brands and entertainment industry entities across the US.