DARK SOCIAL: How to Exhort and Influence in the Next Wave of Marketing

A talk by Jessika Phillips
Founder, NOW Marketing Group

July 02, 2021, 03:00 PM

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About this talk

So, your audience is spending more time on social media than ever before but your analytics aren’t aligning with the trend? But what if you knew why nearly 80% of your traffic isn’t being accounted for and why leaders like Gary V., Mark Zuckerberg, and Mari Smith are declaring the future of social private?

Messenger marketing, niche social channels, private groups- today we, as brands, must be invited to the conversation. It’s time to decode Dark Social to grow organic engagement and raving fans without the constant pay to play model.

Take-Aways

Discover how to lead a Dark Social Community Destination to Capture Attention, Amplify Your Message, and Keep Your Audience Coming Back for More

How to Use Dark Social in your Favor to Grow Word of Mouth Referrals

Communication Techniques to turn your followers into true fans, your clients into advocates and your community into collaborators.

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