This talk teaches how to use Facebook ads data to dial in your messaging and create social media content that connects with your audience. It looks at how to use client interviews and testing to go from a macro understanding to a micro understanding of what messaging works best with your audience. It introduces A/B testing and breaks down the elements of an ad to identify what you want to test in each part of the ad. At the end of talk, people will have a basic understanding of:
• How to A/B test their content, particularly their written messaging
• What metrics to look at to analyze ad performance
• How to interpret ads data
• How to use the insights from this data to create content your audience loves
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