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Instagram Posts vs. Instagram Stories: How to Create for Both & When to Choose One Over the Other

A talk by Matthew Malerba
Director of Social, Partnerships & Digital Marketing, The Promotion Factory

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Categories covered by this talk

About this talk

  • How to create a piece of content or various content for a campaign, launch, etc. that works for both in-feed posts and stories
  • How to create for Stories, or better yet, what to create
  • When to choose Posts vs. Stories?
  • How to you utilize the Highlight options for Stories
  • How to present feed and story content to clients
  • How to differentiate the "why" behind decisions

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