ROI Isn't a Dirty Word in Marketing

A talk by Steph Hermanson
Chief Revenue Officer, Atomic Revenue

June 29, 2021, 07:00 PM

Have you booked your place yet?

By submitting your email you agree to the terms
Book my place

Categories covered by this talk

About this talk

Return on investment is on everyone’s mind. You, your client, your boss, your spouse. How do you show that what you invest in marketing is working? Too often marketers and advertisers alike stop at awareness and visibility metrics. This is not enough and ROI isn't a dirty word. In this keynote, we talk about what ROI is and isn't, how to determine the real ROI of marketing including what metrics to track, what categories of metrics matter, where to find these numbers, and how to report on them.

After this session you'll be able to:

  1. Determine ROI metrics in every stage of your customer journey

  2. Know where to find all the data you need for ROI

  3. Find the ROI of all of your marketing!

Have you got yours yet?

Our All-Access Passes are a must if you want to get the most out of this event.

Check them out

Proudly supported by

Want to sponsor? Contact us to find out more.